True offers propane alternative to air-curtain cases

By Michael Garry, Oct 18, 2017, 23:49 1 minute reading

New door design provides open look similar to air curtains, with much greater efficiency.

From left, Charles Hon and Todd Washburn, True Manufacturing

True Manufacturing. O’Fallon, Mo., is marketing a line of self-contained propane display cases with newly designed doors as an alternative to cases with air curtains, said Todd Washburn, director of sales & marketing, retail division, for True.

The TVM line cases “are very efficient and have the same look as cases with air curtains because you don’t see a lot of frame,” said Washburn at True’s booth at the Food Marketing Institute’s Energy & Store Development Conference in Orlando. Fla., last month.

The energy consumption of seven TVM cases is equivalent to that of one air-curtain case of the same size, according to Washburn. “So it drops your utility bill considerably, and is still an attractive offering.”

[True’s conversion to propane] is a non-issue [to customers]. It’s a True product, and it happens to be propane.”
–  Todd Washburn, True Manufacturing

True, one of the pioneers of self-contained propane cases for commercial applications, is continuing to broaden its portfolio of doored propane cases, Washburn said.

True’s customer base has accepted its conversion to propane, he noted. “It’s a non-issue. It’s a True product, and it happens to be propane.” In regard to propane’s flammability, True has “done a good job educating our customers” and does not typically get pushback, he added.

By Michael Garry

Oct 18, 2017, 23:49

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