New door design provides open look similar to air curtains, with much greater efficiency.
From left, Charles Hon and Todd Washburn, True Manufacturing
True Manufacturing. O’Fallon, Mo., is marketing a line of self-contained propane display cases with newly designed doors as an alternative to cases with air curtains, said Todd Washburn, director of sales & marketing, retail division, for True.
The TVM line cases “are very efficient and have the same look as cases with air curtains because you don’t see a lot of frame,” said Washburn at True’s booth at the Food Marketing Institute’s Energy & Store Development Conference in Orlando. Fla., last month.
The energy consumption of seven TVM cases is equivalent to that of one air-curtain case of the same size, according to Washburn. “So it drops your utility bill considerably, and is still an attractive offering.”
“[True’s conversion to propane] is a non-issue [to customers]. It’s a True product, and it happens to be propane.”
– Todd Washburn, True Manufacturing
True, one of the pioneers of self-contained propane cases for commercial applications, is continuing to broaden its portfolio of doored propane cases, Washburn said.
True’s customer base has accepted its conversion to propane, he noted. “It’s a non-issue. It’s a True product, and it happens to be propane.” In regard to propane’s flammability, True has “done a good job educating our customers” and does not typically get pushback, he added.
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