Mover & Shaker: Richard Reeves, Red Bull

He is one of 25 individuals recognized in Accelerate America magazine for driving natural refrigerant adoption in North America. 

Richard Reeves, Red Bull

Job Title: Director of Fleet/Purchasing/Safety & Compliance, Red Bull North America
Key Accomplishment: Helping bring ECO-Coolers to the North American market

Red Bull, winner of Accelerate America’s 2016 Best in Sector/Foodservice Award, has been a leader in North America in the implementation of hydrocarbon (in this case isobutane) coolers for its energy drinks.

Richard Reeves, who joined Red Bull in 2010, has helped steer its North American division’s efforts to roll out the energy-efficient ECO-Coolers, which included getting EPA approval for isobutane in stand-alone commercial cabinets in 2013.

The division has also worked with Red Bull’s Austria-based purchasing team to buy coolers accommodating U.S. power ratings. The upshot: Red Bull has deployed over 200,000 isobutane coolers in the U.S., a number Reeves expects to double within two years. The units use 45% less energy than standard coolers.

Click here for a look at all 25 Mover & Shaker profiles.

By Michael Garry

Jan 16, 2017, 20:52

Related stories

Sign up to our Newsletter

Fill in the details below